Revolut wants Australians to #PaywithPride to support LGBTQIA+ youth
Product & feature · 17 February 2021
- Revolut launches campaign to mark Pride celebrations and drive donations towards Minus18, a not-for-profit organisation supporting lesbian, gay, bisexual, transgender, queer, intersex and asexual (LGBTQIA+) youth
- Revolut customers can order a Visa card with a limited edition Pride design until the end of March.
Sydney, Australia - In partnership with Minus18, Revolut has brought its limited edition rainbow cards to Australia to help drive support for the LGBTQIA+ community during Sydney’s upcoming Pride festivities.
Revolut’s #PaywithPride campaign encourages Aussies to donate to Minus18, a not-for-profit organisation that champions LGBTQIA+ youth. Users are encouraged to donate to the charity, and are able to order Revolut’s limited edition rainbow Visa card, which can be used for everyday spending.
Revolut’s popular rainbow card initiative has run in Europe in previous years and has helped raise over €300,000 for the LGBTQIA+ community, with its first release of 30,000 rainbow cards running out in less than 24 hours.
Matt Baxby, CEO of Revolut Australia, says #PayWithPride is a way for the LGBTQIA+ community and allies alike to show their pride every day, whilst also tangibly supporting the work of advocates: “While a lot of brands get behind pride celebrations, we wanted to build a campaign that not only celebrates social inclusion, but also contributes to making it a reality. For a young person, an organisation like Minus18 can provide them with life-changing support, which is why we’re delighted to be partnering with them for this initiative.”
Adrian Murdoch, Partnerships & Campaigns Coordinator for Minus18 says, “It was big news to see Revolut come to Australia - but we were beyond excited to see them bring their #PayWithPride in their first year, with their commitment to support the LGBTQIA+ community all over the world. Donations will help support Minus18 LGBTQIA+ youth programs, so they remain free and accessible, supporting our young people through events and workshops across Australia.”
For the months of February and March, Revolut is encouraging its Australian customers to donate to Minus18 through the Revolut app, where users can either make a one-off donation, automatically donate their spare change, or set up weekly or monthly recurring donations. All proceeds will go directly to Minus18 to fund the work they do in championing inclusivity, educating the community and supporting young people.
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