Revolut partners with Yoppie to cover period costs for Metal customers so they can invest in their financial well-being
Product & feature · 17 November 2021
- The financial super-app has launched the new financial well-being campaign “Invest in Yourself” in co-operation with the female-owned, organic menstrual wellness brand, Yoppie
- Revolut and Yoppie will help cover period costs with Yoppie’s organic menstrual care products for 12 months for customers on Metal plan, with access to a wide range of financial and saving products
- Metal customers will earn up to £5 cashback from buying Yoppie products each month, which can be used to get ahead on financial goals instead
- The aim is to provide a monthly saving on an essential cost for women in the UK so that they can put that money to better use
London, 17 November 2021
Revolut, the financial super-app with more than 16 million customers worldwide, today launched the campaign “Invest in Yourself” to promote the idea that women should invest in their financial future. The campaign sees Revolut partner with the leading organic menstrual wellness care provider, Yoppie, the subscription platform and manufacturer of organic menstrual care products tailored to each subscriber’s unique menstrual cycle, all discreetly delivered to their doorstep. Existing Metal subscribers and all those who upgrade to Metal from 17 November 2021 to 28 February 2022 will get their menstrual care costs covered by Revolut every month for an entire year as long as they’re on the plan.
Of all Revolut’s four plans, Metal gives access to the widest range of financial and saving products. Much more than just a marketing campaign, the aim is to encourage women to save on menstrual care costs and invest for their future instead. With “Invest in Yourself”, Revolut stays true to its mission of empowering customers to take control of their finances, prioritise their financial future and aims to get more money in the hands of women.
Unfair period care costs, less financial freedom
The UK abolished the 5% Value Added Tax (VAT) on women's sanitary products, often referred to as the “tampon tax” in January 2021. But the effect of the tax reduction is unfortunately still very small, as, according to Yoppie, the costs for period care start from £2.06 for a pack of 20 standard tampons. On an average cycle of 28 days, these costs add up to a basic cost of £26 to £61.20 a year - depending on the chosen menstrual care product. Or £1,000 to £2,326 in a lifetime, as the average woman menstruates from age 13 until 51. Not to mention extra costs such as pain relief (£4,127 in a lifetime), wet wipes (£912 from menarche to menopause) or new underwear (a minimum of £242 over the years). Money that could be better saved or invested - instead of increasing the gender wealth gap.
Normalising periods. And investing!
For most women, period care and personal hygiene are significant factors associated with personal and emotional well-being. Yet so is making the time to take control of their finances, increase their financial well-being and gain a clear understanding of how they can strengthen their financial standing. According to Revolut data, men show higher usage of crypto or commodities in the Revolut app - up to four times as much for crypto and almost seventeen times as much for commodities.
The campaign “Invest in Yourself” was specifically designed to encourage women to save and invest money independently. By covering the costs of menstrual care products, Revolut enables women to focus on their financial future.
Existing Metal customers or those who upgrade to a Metal plan by 28 February 2022 will be eligible to receive 100% cashback on all Yoppie period products up to £5 per calendar month for a total of 12 calendar months. The offer includes tampons, pads, liners, PMS busting supplements and hormonal skincare facemasks sold by Yoppie, ‘the’ female-owned menstrual wellness brand and producer of organic menstrual care products. The chosen products will be shipped on regular cadence depending on every woman’s unique cycle. Metal customers can use the cashback to invest in their financial future, for instance opening a Savings Vault with 0.40% annual interest or investing in crypto or commodities.
The campaign will be available for every Metal client to redeem regardless of their gender, as everyone has someone in their life who gets their period. So even if a Metal customer wouldn't use menstrual products themselves, they can always give them to someone who might need them.
Tara Massoudi, Product Operations Lead at Revolut:
“Giving people control of their finances has been Revolut’s mission from day one. Now we also want to give back to women the money they spend on their menstrual care. Products like tampons or pads are essential items and we don’t think that people who get their period should have to pay for them. Instead, they could use this money to save up, invest and potentially increase their capital.”
With this campaign, Revolut wants to create more awareness about the importance of financial wellness and the way this influences the physical, mental and social well-being of women in the UK:
“Yoppie was the most natural partner choice. They too create products that fit into people’s busy lifestyles - like we do at Revolut with our superapp. Personal and financial well-being should go hand in hand: Yoppie enables conversations that change the way people look at their period and menstrual wellness care, exactly like we have changed the way people approach all things money over the years.”
Daniella Peri, Founder and CEO of Yoppie, the pioneers of personalised period care, says:
“We’re proud to be partnering with Revolut as a business with which we strongly align from a values perspective and have huge technology and customer satisfaction synergies. We share a passion for providing a better and more transparent way of doing things - in our case delivering menstrual wellness care products on a more holistic and tailored basis to women than just a generic tampon or pad. Like banking, our global target audience is immense and therefore Revolut and Yoppie are a fantastic fit in terms of intended scale too.
Menstrual cycles and periods affect different women in different ways and it is our mission to innovate period and menstrual care to suit the customer rather than a one size fits all approach as has been the industry’s ethos for decades. From personal finance and payments to period care, technology is fast improving people’s lives and we are delighted to be on this journey in partnership with the world’s first truly global financial super app.”
The campaign “Invest in yourself” will be live in the UK from 17 November to 28 February. The subscription with Yoppie will be valid for one year starting from the day of activation. Customers who upgrade to a Metal plan will be eligible for a discount up to £5 in form of cashback.
Revolut Metal costs £12.99 a month and includes instant access to a wide range of financial and saving products including Revolut’s lowest rates on crypto and commodities investment products, up to 1% Cashback in the customers chosen currency (including cryptocurrency), up to 0.40% annual interest on Savings Vaults paid daily The Metal plans also offer travel savings and benefits such as no-fee multi-currency exchange at the interbank rate, overseas medical insurance and travel delay insurance with access to airport lounges among others. And, obviously, an exclusive 18g metal card crafted from a single sheet of reinforced steel. The card is available in Lavender, Gold, Rose, Silver, Space Grey, and Black and can be personalised with drawings, emojis, or words starting from £2.99.
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