Hair we go! Brits splash their cash as they flock to the hairdressers, the pub and the High Street

Corporate · 12 April 2021

  • Spending in barbers up 500% compared to a normal Monday morning
  • Over £2,000 a minute spent in the pub with the biggest lunchtime rounds coming from Romford, Chester and Portsmouth
  • 25-34 year old men splashed out the most in the pub, while 25-34 year old women were the biggest spenders at the hairdressers
  • TK Maxx is the most popular retailer so far, closely followed by Primark and JD Sports

London, 12 April 2021

Brits have braved the snow to splash their cash in England’s freshly reopened hairdressers, pubs and shops this morning according to new data from Revolut, the financial super-app with more than 3 million UK customers.


Spending was up by 500% this morning when compared to a normal ‘pre covid’ Monday. By 9.45am barbers were taking in £1,025 a minute.

25-34 year old women spent the most at hairdressers, closely followed by 35-44 year old men.

The average cost of a new trim was £31.63, in line with the pre-covid average cost of £31.56.


Pubs were off to a slightly slower start than barbers, but spending really took off during the lunch break. Spending reached a massive £2,086 a minute by 11.45am and it continues to climb.

25-34 year old men were the biggest spenders with an average of £18.82 each (or 4.8 pints). Overall, the average size of a lunchtime round was £15.24, with most people getting in 2-3 rounds each. The biggest spenders this lunchtime have come from Romford, Chester and Portsmouth.


TK Maxx has been the best performing retailer this morning, followed closely by Primark and JD Sports. Overall, spending in physical retailers is up 2.5 times on normal (pre-covid) Monday levels.



With millions of customers in the UK, Revolut is able to provide ultra-fast, high-frequency anonymised data on general consumer spending patterns.

Revolut’s data is used by Governments in multiple jurisdictions for analysis and forecasting. For example, in the UK Revolut’s data has been used by the ONS and HM Treasury to improve their understanding of the economic impacts of the pandemic.


We are building the world’s first truly global financial superapp. In 2015, Revolut launched in the UK offering money transfer and exchange. Today, over 15 million customers around the world use dozens of Revolut’s innovative products to make more than 100 million transactions a month.

Across our personal and business accounts, we help customers improve their financial health, give them more control, and connect people seamlessly across the world.

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