Revolut’s Affiliate Programme

Welcome to the team!

As we embark on this partnership, this guide will give you everything you need to know about promoting Revolut's plans and products. Make sure your promotions reflect our values of accuracy, transparency, and trustworthiness. Currently, our generic offering for new customers is 'a 3-month Premium trial'. If you're a new affiliate partner, this is the offer you'll be promoting. If you're a migrated partner, this guide will give you the new tracking links for the landing pages of the plans or products you've been promoting. ❗Please also take time to read our Mandatory Compliance Guidelines (linked below), as you need to follow those guidelines, too.

Onboarding Guide

This guide covers the following:
  1. Introduction: setting the stage for our partnership
  2. Tracking set-up: essential steps to ensure your success is visible and measurable
  3. Success tips: good practises for a great affiliate journey
  4. Media kit: tools to enhance your content, following our guidelines
  5. Copy: maintaining consistency, trust, and a unified voice
  6. FAQs: a few things you may want to know
  7. Our plans and products: dive deep into everything we've got to offer

Introduction

Your way into all things money

Revolut is used by 40+ million people around the world. Our app helps you control and make the most of every aspect of your finances. Our customers around the world use dozens of our innovative products to make more than 150+ million transactions a month. You can learn more in the last section of this page to read about our products and plans.

Let's kick off

Success tips for our partnership

We need your help recruiting new active customers to grow our customer base. You know your audience best, so here are the key elements to keep in mind for a successful partnership with us.

Get the tracking right

1. Sign up for a Rakuten publisher account if you don't already have one, or log in to access your existing publisher account.
  1. Once you're up and running with Rakuten, search for Revolut and apply to the programme
  2. Don’t forget to complete our Compliance Survey – access won't be granted until complete
2. You'll then be approved and accepted onto the Revolut affiliate programme. Please make sure you accept our affiliate programme's terms and conditions. 3. Navigate to the Revolut publisher Hub, and tap 'Links'. Next, choose the required category or language, and tap 'Get link' for whichever Revolut offer you'd like to promote. Here are the available options:
  1. No offer: landing page promoting the Revolut Standard account
  2. Premium trial: landing page promoting the Revolut Standard account, plus a 3-month Premium trial
4. Test the link to make sure the landing page loads. If your link isn't working, please email Rakuten with the subject 'Unable to auto-generate tracking link' 5. Go live! ❗ Note: The below only applies if you're operating via Rakuten. Contact affiliates@revolut.com if you've been explicitly told to not promote Revolut via Rakuten tracking links.

Promotional strategy: get the basics right

How we measure success

We've got 2 key performance indicators that define the success of our affiliate partnerships: 1. New Active Persons (NAPs): you'll earn a commission for every NAPs that you refer to Revolut using your landing page. 2. Profitability: once you start generating NAPs for Revolut, we'll evaluate the profitability of your campaigns based on whether they meet the target payback period.

Media Kit

As part of the affiliate programme's T&Cs you've agreed to, you need to follow the guidelines. If you don't follow our guidelines, you may get penalised, or your commissions may get reversed, or you can be removed from the programme. Make sure you're always aligned with the guidelines.
You should always promote Revolut responsibly. Always make sure your content is clear, transparent, and free from misleading information.

Compliance policy

Our compliance policy lays out your obligations as an affiliate. The policy is binding as per our affiliate programme's T&Cs. Make sure to check and review Revolut's compliance policy to stay updated on any changes or additions.

Review the compliance policy

Promotional guidelines

Check out our detailed promotional guidelines for more restrictions and disclaimers. You'll find the promotional protocols for all our plans, along with a generic list of dos and don'ts. Please be careful, as restrictions and disclaimers may vary between markets.

Review the promotional policy

Visual assets

Tap the link below to access essential assets like logos, banners, and high-resolution images. Please make sure you always use Revolut-provided visual assets to maintain brand consistency. Unauthorised alterations, or custom visuals will violate our affiliate programme's T&Cs unless agreed otherwise.

Visual assets

Tracking links and landing pages

Find the landing pages to promote Revolut. Please note that the links are divided into 2 categories.
✅ If you're an existing partner migrating to Rakuten, you need to replace your current links with Rakuten ones. You can find these links under 'Migration Links'.
✅ If you're new to Revolut's affiliate programme and don't promote Revolut currently, then please use the link under 'New Links'.
❗ Contact affiliates@revolut.com if you've been explicitly told to not promote Revolut via Rakuten tracking links. Please don't reach out if you've been told to operate via Rakuten.
Tracking links

Copy Guidelines

  • Finance.
  • For those who want more from their money every day, there's Revolut.
  • We’ve all experienced how fractured and frustrating finances can be. That’s why Revolut exists. Their mission is to remove the friction that stops your money goals from becoming a reality. The app is so smooth, so seamless, and so effortless that you’ll never want to use another financial service again. Ready to spend, send, and save money like a pro? Join the 30+ million customers worldwide who use Revolut.
  • 3-month Revolut Premium trial.
  • Sign up to get a 3-month Revolut Premium trial. It also needs to include T&Cs and fees related to the trial offer.

    For instance, the description should say, 'Sign up to get a 3-month Revolut Premium trial. Please note that Trial T&Cs apply, and you'll be automatically charged normal monthly plan fees once the free trial ends. See more in our Fees Page.'
  • The T&Cs will be embedded in your landing page (tracking link), please refer customers to them at all relevant points, and include a link to the Premium Fees Page to ensure they’re aware of subsequent or other associated charges tied to product usage.
  • To redeem the offer, new customers need to sign up via the affiliate link by submitting their phone number. After signing up, they'll receive an invitation to download the app via SMS. Upon creating their account, the offer will automatically be available.
  • This is an evergreen offer, but can be amended/terminated at anytime, at Revolut’s discretion.
    • Our keyword policy is as follows: there's no bidding allowed on Revolut, and you cannot outbid us on revolut.com or www.revolut.com.
    • These restrictions apply to all search bids based on an exact phrase or broad match, and any misspellings associated with these terms.
    • Violation of our keyword policy will result in our reversing the commissions paid and/or termination of our affiliate agreement.

Explain our offer to your audience in 3 simple steps

  1. 1
    Free to download

    Revolut is used by 40+ million people worldwide to manage their money, from everyday spending, to saving and even investing.

  2. 2
    Sign up for an account
    Open a Revolut account as a new customer and get a 3-month trial of Revolut Premium. Trial T&Cs apply.
  3. 3
    Claim your Premium trial
    Once you complete the sign-up process, you'll automatically get access to your 3-month Premium trial by upgrading your plan.

    Note: Refer your audience to the T&Cs embedded in the landing page you distribute for the conditions of the offer, however include relevant restrictions including geographical restrictions, offer end date, and aforementioned disclaimers on plan fees applying after the trial period.

Any other copy outside the above must respect the Do's and Don'ts below, which are legal requirements.

Non-compliance with the above guidelines may lead to your removal from our programme.

We covered a lot in this section! Got more questions? Please check out the FAQs below

FAQs

  • You get a commission on every New Active User aka New Active Person (NAP). A customer is considered a New Active Person if they do at least one outbound transaction after signing up. A NAP event is defined as follows: A person that's signed up and has done at least 1 outbound action. A person is “active” in an attribution window of 30 days if: (a) has made at least 1 outbound financial transaction since wallet creation, and (b) has initiated at least 1 financial transaction during the period. Customers have to make an outbound transaction to be considered a new active person i.e., we don’t count top-up as an outbound transaction type → a customer must have done either an ATM withdrawal, a card payment, an outbound transfer, a P2P transfer, an exchange, or have bought stock. More details on outbound transactions: 1. Card payments: any virtual or physical card payment 2. ATM withdrawal: includes all ATM withdrawals (foreign + domestic) 3. Outbound transfer: transferring to an external account 4. P2P transfer: send money to another Revolut customer (does not include P2P received) 5. Exchanged currency: all currencies, including currency exchange and Crypto 6. Bought stock 7. Made a donation
  • You do not need to distribute promo codes, since the incentive offer (Premium trial) is embedded into the landing page link you distribute, and is triggered when a new Revolut customer signs up via the affiliate link.
  • Our Retail programme focuses on products that are offered to individuals (personal accounts). Revolut Business is focused on products that are offered to companies (business accounts). Revolut Business affiliates will need to demonstrate a business-specific audience.
  • Yes, you can. After you've signed up to promote Revolut Retail, click the link above to become a Revolut Business affiliate. Then hit "I already have an account".
  • The Premium trial is the baseline offer that is available to all our affiliates. To request another offer, you need to be promoting Revolut and have live performance with us. This way, we can analyse your profitability level and assess whether we can offer you an exclusive offer. Note that only profitable partners will be considered for exclusive offers, but being granted one isn't guaranteed, and a strong exposure marketing package is required in exchange.
  • Details of commissions are provided when signing up to the programme.
  • Payments are rolling monthly, on 30-day terms.
  • You can find a link to a bank of pre-approved creative assets info in the Visual Assets section above.

    Ensure you only use images that are relevant to and correspond to the product of features being promoted.
  • We do not invest in fixed or onboarding fees, as we work purely on a performance basis and optimise our campaigns via CPA increases, under the condition that an affiliate is profitable.
  • If you can't find the answers to your questions on this page, please reach out to your designated affiliate platform.

Our plans

Read the section below to learn more about our products.

5 plans, tailored to your needs

Customers can choose between Standard, Plus, Premium, Metal, and Ultra.

Products

Revolut provides over 20 products across 5 categories: Everyday Essentials, Lifestyle, Travel & Shopping, Saving & Investing, and Revolut Pro. These products are available via our different subscription plans.
You can learn more about Revolut's products and plans below. Reach out to your designated affiliate platform to inquire about launching a campaign around a specific product or plan.